Paddy Power is an Irish betting and gaming brand with deep roots in the sports betting world. The company began its journey in 1988 when a trio of Irish bookmakers came together to form something fresh and different. From the very start, Paddy Power made a name for itself by being bold, a bit mischievous, and focused on fair play for its customers. Over the decades it has grown from a small chain of shops to a major presence online and across retail locations in the UK and Ireland, while also becoming part of a global entertainment group. Paddy Power’s headquarters remain in Dublin, Ireland, and today it is known as one of the most distinctive and innovative names in the industry.
At Paddy Power, the core of what we do is provide a place where fans of sport, games and entertainment can have fun while placing bets. Our product range covers a huge variety of markets right across sports like football, horse racing, rugby, tennis and more niche options too. Whether you enjoy simple match bets, complex markets, or live betting as events unfold, we design our platform to be flexible and lively. Alongside sports betting, we offer online casino games, live dealer games, poker, bingo and a range of other gaming experiences all available through web and mobile. Our aim is to make every interaction engaging and seamless for users, at whatever pace they choose.
Paddy Power started life with just a few dozen shops in Ireland and quickly built a reputation for thinking differently. In the early 2000s we brought that energy online with the launch of our website, opening up betting to a much wider audience beyond high street shops. Over the years we embraced mobile technology and were among the first in the industry to launch dedicated apps for iPhone, iPad and Android, anticipating the shift to on‑the‑go betting. Our brand continued to expand through mergers and strategic growth, including joining with Betfair in 2016 and becoming part of the wider Flutter Entertainment family. These milestones helped us scale our offerings and deliver more value to our customers around the world.
Paddy Power prides itself on being more than just another bookmaker. We blend professionalism with personality, bringing energy and creativity to every part of the business. From how we set odds to the way we present markets and promotions, we strive to keep things fresh and exciting while always treating our customers fairly. We pioneered ideas like early payouts and justice refunds that have since become part of how modern betting works. At the same time, responsible play and customer support remain central to how we operate, with teams dedicated to helping users play safely and enjoyably at all times.
Today Paddy Power operates both online and through hundreds of retail locations across the UK and Ireland, forming a vibrant part of the global Flutter Entertainment network. We continue to enhance our digital platforms with new features, innovative markets and user‑centric design, making betting and gaming accessible whether you prefer your phone, tablet or computer. Our focus is on keeping the spirit of fun alive, giving our customers chances to explore markets, engage with events and enjoy quality entertainment every time they visit.
English
Français
Deutsch
Español
Italiano
Português